Ghosting isn’t just a dating phenomenon—it happens daily in financial sales.
You have a great first call. You send the follow-up deck. Then… nothing.
No response. No feedback. Just silence.
Chasing unresponsive leads by phone or email can feel desperate and usually goes nowhere. So what’s the smarter move?
SMS.
In this post, we’ll show you how financial sales teams are using SMS to re-engage cold leads quickly, respectfully, and effectively—without wasting time or burning bridges.
Why Leads Go Quiet (And Why It’s Not Personal)
First, it’s important to understand why ghosting happens:
- They’re overwhelmed with emails and tasks
- The timing wasn’t right
- Your follow-up blended into the noise.
- They forgot to reply and it became awkward
What they often need is a gentle, low-pressure nudge—not another 500-word email or voicemail.
Why SMS Works When Other Channels Don’t
Text messages are:
- Short and informal – easy to respond to
- Hard to miss – 90%+ open rates
- Personal – feels 1:1, even when automated
- Non-invasive – easier to ignore than a call, but harder to forget
When sent respectfully, SMS gives prospects a chance to respond without feeling put on the spot.
3 SMS Strategies to Reconnect Ghosted Leads
1. The Friendly Nudge
Perfect for leads who dropped off after initial interest.
Example: “Hi Tom, just checking in—still interested in the fixed income options we discussed? No pressure, happy to resend the info.”
Why it works: Low commitment, no urgency, easy to reply.
2. The Time-Sensitive Offer
Best when you need to spark FOMO or prompt action.
Example: “Hi Lucy, a new EIS offer opened this morning. Limited capacity. Want me to send you the overview?”
Why it works: Creates urgency without being pushy.
3. The Reconnect and Reset
Useful when the thread has gone completely cold and you want to reset expectations.
Example: “Hi James, I know things get busy—shall we restart the conversation about your retirement planning goals this month?”
Why it works: Acknowledges the gap without awkwardness.
What to Avoid
- Don’t guilt-trip or pressure
- Don’t write long texts
- Don’t follow up too often—1–2 SMS attempts is enough
The tone should be light, helpful, and open-ended. You’re making it easy for them to say “Yes,” “No,” or “Later.”
Automating Reconnect Campaigns with WeAreSMS
With WeAreSMS, you can:
- Upload your cold leads
- Use ready-made re-engagement templates
- Trigger SMS after X days of no reply
- Track replies and stop after reactivation
No need to manually chase leads. Let automation do the quiet nudging for you.
Final Thought
Most leads don’t ghost because they’re not interested. They ghost because life is busy.
SMS gives you a second chance to reconnect—without spamming, chasing, or sounding desperate.
Try one reactivation message today and see what happens.
With WeAreSMS, ghosted leads don’t stay cold for long.
