SMS for client retention is rapidly becoming one of the most powerful communication tools in a financial advisor’s toolkit. As clients grow weary of overloaded inboxes and time-consuming calls, text messaging offers a timely, personal, and efficient way to maintain relationships. When used strategically, SMS can help advisers stay top-of-mind, provide real value, and foster long-term loyalty.
This guide explores five proven strategies for using SMS to improve retention and client satisfaction—along with best practices for timing, compliance, and automation.
Why SMS Works for Client Retention
Timely, direct communication is critical to client satisfaction. Unfortunately, most emails go unopened and calls can feel intrusive. Text messaging bridges this gap:
- Open rates of 90%+, often within minutes
- Easy to automate without losing the personal touch
- Effective for nudges, reminders, and follow-ups
Compared to email open rates of around 20% in financial services, SMS stands out as the faster and more reliable way to keep clients informed.
1. Send Periodic Check-ins
Regular check-ins show that you’re proactive and available. A short message can reassure clients that you’re monitoring their situation, even when no formal meeting is scheduled.
Examples:
- “Just checking in—any questions about your portfolio this month?”
- “Markets have moved—want to review your risk exposure?”
These gentle touchpoints keep communication lines open without being overbearing.
2. Share Market Alerts and Time-Sensitive Updates
When speed matters, SMS beats email. Whether it’s a new bond offering, tax year-end reminder, or regulatory change, timely text updates show that you’re on top of your clients’ financial interests.
Examples:
- “New bond offer closes Friday. Want details? Reply YES.”
- “ISA deadline in 48 hours—still time to contribute.”
These messages reinforce your value as a proactive adviser.
3. Celebrate Milestones and Achievements
Don’t underestimate the power of personal recognition. Use SMS to mark anniversaries, milestones, or achievements that matter to your clients.
Examples:
- “Happy 2-year anniversary with OakTree Financial—thank you for your continued trust.”
- “You’ve reached your pension savings goal—congratulations!”
A well-timed personal message can help strengthen emotional connection and loyalty.
4. Encourage Learning and Event Engagement
SMS is perfect for delivering value-added content in digestible doses. Share educational material or invite clients to events without the risk of messages getting buried.
Examples:
- “Join us Tuesday for a webinar on retirement drawdown strategies.”
- “Read our 2-minute guide on tax-efficient investing: [link]”
These light-touch nudges help keep clients engaged between reviews.
5. Follow Up After Reviews and Interactions
After meetings or transactions, SMS can reinforce next steps and demonstrate responsiveness.
Examples:
- “Thanks for today’s review—your pension adjustment will be actioned this week.”
- “We’d love your feedback—did we meet your expectations today?”
Follow-ups show clients that their time is valued and close the loop on interactions.
Best Practices for Timing and Compliance
Frequency & Timing
- Limit messages to 2–4 per month per client
- Mid-morning or early evening works best
- Avoid weekends unless necessary
Consent & Privacy (GDPR & PECR)
- Obtain clear opt-in consent
- Always include an opt-out option
- Never send sensitive financial data via SMS
WeAreSMS ensures these best practices are followed automatically, with built-in consent tracking and message archiving.
Segment and Personalise Your Messaging
Generic blasts won’t cut it. Use segmentation to ensure your messages are relevant:
- Target by location (e.g. invite only London clients to an event)
- Filter by engagement (e.g. follow up only with clients who clicked a previous link)
- Segment by service type or planning stage
Personalised, timely SMS keeps communication helpful—not annoying.
Conclusion: SMS Is a Retention Powerhouse
SMS marketing isn’t just for acquiring clients—it’s a vital tool for keeping them. From check-ins and event invites to review follow-ups and investment alerts, SMS helps financial advisors build stronger, more responsive relationships.
When combined with smart segmentation and automated workflows, text messaging offers an unbeatable mix of efficiency, personalisation, and compliance.
Start with just one of these strategies and scale as you go. With WeAreSMS, it’s easy to automate, personalise, and ensure every message adds real value.
Ready to strengthen your client relationships with SMS? Try WeAreSMS today and see the difference it makes.
